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Media in Cultural Context >> Content Detail



Study Materials



Readings

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This section lists the required and recommended texts as well as readings by weekly session.



Required Texts


Amazon logo Havens, Timothy. Global Television Marketplace. London, UK: British Film Institute, 2006. ISBN: 9781844571048.

Amazon logo Sinclair, John, Elizabeth Jacka, and Stuart Cunningham, eds. New Patterns in Global Television: Peripheral Vision. New York, NY: Oxford University Press, 1996. ISBN: 9780198711223.

Amazon logo Tomlinson, John. Cultural Imperialism: A Critical Introduction. Baltimore, MD: Johns Hopkins University Press, 1991. ISBN: 9780801842504.



Recommended Texts


Readings will be taken from the following texts throughout the semester, but a complete reading of both is useful.

Amazon logo Moran, Albert. Copycat Television: Globalisation, Program Formats, and Cultural Identity. Luton, Bedfordshire, UK: University of Luton Press, 1998. ISBN: 9781860205378.

Amazon logo Olson, Scott Robert. Hollywood Planet: Global Media and the Competitive Advantage of Narrative Transparency. Mahwah, NJ: Erlbaum, 1999. ISBN: 9780805832303.

Amazon logo Allen, Robert Clyde, and Annette Hill, eds. The Television Studies Reader. New York, NY: Routledge, 2004. ISBN: 9780415283243.



Additional Note


The course requires students source some set material themselves, and successfully completing this task comprises a component of the class-participation grade for the semester.



Readings by Weekly Session



WEEK #TOPICSREADINGS
1Course introduction(no readings)
2International television trading: Selling American 'culture'?

Amazon logo Havens, Timothy. "Introduction: Studying Global Television Merchants," "The History of Global Television Sales," and "Selling Television Internationally." In Global Television Marketplace. London, UK: British Film Institute, 2006, pp. 1-65. ISBN: 9781844571048.

Amazon logo Tomlinson, John. "The Discourse of Cultural Imperialism." In Cultural Imperialism: A Critical Introduction. Baltimore, Maryland: The Johns Hopkins University Press, 1991, pp. 1-33. ISBN: 9780801842504.

Amazon logo Sinclair, John, Elizabeth Jacka, and Stuart Cunningham. "Peripheral Vision." In New Patterns in Global Television: Peripheral Vision. USA: Oxford University Press, 1996, pp. 1-32. ISBN: 9780198711223.

Amazon logo Appadurai, Arjun. "Disjuncture and Difference in the Global Cultural Economy." In Global Culture: Nationalism, Globalization and Modernity: The Theory, Culture and Society Special Issue. Edited by M. Featherstone. London, UK: Sage, 1990, pp. 295-310. ISBN: 9780803983229.

3Economics of the trade in text

Hoskins, Colin, and Rolf Mirus. "Reasons for the U.S. Dominance of the International Trade in Television Programmes." Media, Culture and Society 10, no. 10 (1988): 499- 504.

Hoskins, Colin, Rolf Mirus, and William Rozeboom. "U.S. Television Programs in the International Market: Unfair Pricing?" Journal of Communication 39, no. 2 (1989): 55-75.

Amazon logo Rozeboom, William, Colin Hoskins, Stuart McFadyen, and Adam Finn. "Export Pricing of Television Programmes." In Global Television and Film: An Introduction to the Economics of the Business. New York, NY: Oxford University Press, 1997, pp. 68-50. ISBN: 9780198711476.

Amazon logo Havens, Timothy. "Buying International Programming." In Global Television Marketplace. London, UK: British Film Institute, 2006, pp. 95-118. ISBN: 9781844571048.

4Local reception as response

Amazon logo Tomlinson, John. "Media Imperialism," and "Cultural Imperialism and the Discourse of Nationality." In Cultural Imperialism: A Critical Introduction. London, UK: British Film Institute, 2006, pp. 34-101. ISBN: 9780801842504.

Amazon logo Liebes, Tamar, and Elihu Katz. "Mutual Aid in the Decoding of Dallas." In The Export of Meaning: Cross-Cultural Readings of Dallas. New York, NY: Oxford University Press, 1990, pp. 82-99. ISBN: 9780195054873.

Amazon logo Miller, Daniel. "The Consumption of Soap Opera: The Young and the Restless and Mass Consumption in Trinidad." In To Be Continued…Soap Operas Around the World. Edited by Robert Clyde Allen. New York, NY: Routledge, 1995, pp. 213-33. ISBN: 9780415110075.

Cunningham, Stuart, and Elizabeth Jacka. "Neighbourly Relations? Cross-Cultural Reception Analysis and Australian Soaps in Britain." Cultural Studies 8, no. 3 (1994): 509-526.

5Genre and 'transparency' - textual arguments for the trade in text

Olson, Scott Robert. "Hollywood Planet: Global Media and the Competitive Advantage of Narrative Transparency." In The Television Studies Reader. pp. 111-129.

Amazon logo ———. "The Transparent Text." In Hollywood Planet: Global Media and the Competitive Advantage of Narrative Transparency. Mahwah, NJ: Erlbaum, 1999, pp. 87-113. ISBN: 9780805832303.

Green, Joshua. "Narrative Transparency and the Form of Teen Drama." In Acts of Translation: Young People, American Teen Dramas, and Australian Television 1992-2004. Doctoral Thesis, Queensland University of Technology, 2005, pp. 88-147.



Recommended Reading


Amazon logo Olson, Scott Robert. "The Transparent and the Opaque." In Hollywood Planet: Global Media and the Competitive Advantage of Narrative Transparency. Mahwah, NJ: Erlbaum, 1999, pp. 134-161. ISBN: 9780805832303.

6Scheduling international content

Amazon logo Havens, Timothy. "Scheduling International Television Imports." In Global Television Marketplace. London, UK: British Film Institute, 2006, pp. 119-156. ISBN: 9781844571048.

Ellis, John. "Scheduling: The Last Creative Act in Television?" Media, Culture and Society 22, no. 1 (2000): 25-38.

Green, Joshua. "Network Ten and the Creation of a Youth Broadcaster." In Acts of Translation: Young People, American Teen Dramas, and Australian Television 1992-2004. Doctoral Thesis, Queensland University of Technology, 2005, pp. 148-212.

7Format trade

Waisbord, S. "McTV: Understanding the Global Popularity of Television Formats." Television and New Media 5, no. 4 (2004): 359-383; available from MIT Library.

Moran, A. "Program Adaptations and Cultural Identity." In Copycat Television: Globalisation, Program Formats, and Cultural Identity. Luton, Bedfordshire, UK: University of Luton Press, 1998, pp. 75-144.

8Taking texts elsewhere - translation, adaptation, and subtitling

Ferrari, Chiara. "The Nanny in Italy: Language, Nationalism and Cultural Identity." Global Media Journal 3, no. 4 (Spring 2004).

Kilborn, Richard. "Speak My Language." Media, Culture and Society 15, no. 4 (1993): 641-660.



Research Exercise


Find scholarly work discussing the American adaptation of The Office.

9International texts and transnational identities

Amazon logo Wark, McKenzie. "Vector." In Virtual Geography: Living with Global Media Events. Bloomington, IN: Indiana University Press, 1994, pp. 3-28. ISBN: 9780253208941.

Amazon logo Gillespie, Marie. "Local Uses of Media: Negotiating Culture and Identity." In Television, Ethnicity and Cultural Change. New York, NY: Routledge, 1995, pp. 76-108. ISBN: 9780415096751.

Sparks, Colin. "The Global, the Local and the Public Sphere." In The Television Studies Reader. pp. 139-150.

10Alternative trade routes: Diasporic media use

Amazon logo Sinclair, John, and Stuart Cunningham. "Diasporas and the Media." In Floating Lives: The Media and Asian Diasporas. Edited by John Sinclair and Stuart Cunningham. Lanham, MD: Rowman & Littlefield, 2001, pp. 1-34. ISBN: 9780742511361.

Amazon logo Cunningham, Stuart, and Tina Nguyen. "Popular Media of the Vietnamese Diaspora." In Floating Lives: The Media and Asian Diasporas. Edited by John Sinclair and Stuart Cunningham. Lanham, MD: Rowman & Littlefield, 2001, pp. 91-135. ISBN: 9780742511361.

11World markets 1 - Latin America and India

Sinclair, John. "Mexico, Brazil and the Latin World." In New Patterns in Global Television: Peripheral Vision. pp. 33-68.

Ray, Manas, and Elizabeth Jacka. "Part II: Indian Television: An Emerging Regional Force." In New Patterns in Global Television: Peripheral Vision. pp. 83-100.

12World markets 2 - China, Egypt and the Arab World

Chan, Joseph Man. "Television in Greater China: Structure, Exports, and Market Formation." In New Patterns in Global Television: Peripheral Vision. pp. 126-161.

Amazon logo Hong, Junhao. "Television Program Importation Since the Reform of the 1980s." In The Internationalization of Television in China: The Evolution of Ideology, Society, and Media Since the Reform. Wesport, CT: Praeger, 1998, pp. 57-76. ISBN: 9780275959982.

Amazon logo Amin, H. "Egypt and the Arab World in the Satellite Age" In Sinclair, J, E. Jacka, and S. Cunningham. New Patterns in Global Television: Peripheral Vision. USA: Oxford University Press, 1996, pp. 101-125. ISBN: 9780198711223.

13World markets 3 - Britain, Canada and Australia

Amazon logo O'Regan, Tom. "The International Circulation of British Television." In British Television: A Reader. Edited by C. Brundson and J. Caughie. New York, NY: Oxford University Press, 2000, pp. 303-322. ISBN: 9780198742654.

Attallah, Paul. "Canadian Television Exports: Into the Mainstream." In New Patterns in Global Television: Peripheral Vision. pp. 161-191.

Cunninham, Stuart, and Elizabeth Jacka. "Australian Television in World Markets." In New Patterns in Global Television: Peripheral Vision. pp. 192-228.

14Course review(no readings)

 








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